Company

FI Navigator is literally built around our clients’ performance objectives. We have a simple guiding question that continually drives the evolution of our data and analytics: how can we help our clients best allocate their finite resources to drive performance? As analysts we’re admittedly biased, but we believe the answer resides in better data and analytics.

Recognizing that data on financial institutions wasn’t keeping pace with the industry’s digital transformation, we developed proprietary data extraction techniques to mine data from financial institution websites, app stores, vendor sites, job posts and a variety of other sources. Integrating this highly unique data with standardized regulatory data enables incredibly enhanced insight on financial institution and vendor performance.

Unearthing new, comparable data was a critical first step, but the data needed structure to be converted into insight. We’ve developed innovative analytics decision trees to allow users to quickly navigate to each institution’s performance opportunities. In addition, we’ve developed an innovative solution hierarchy that allows institutions to compare their offerings in retail, business and operating solutions. These analytics innovation allow instant insight into institution strengths, weaknesses, performance themes, cost/benefit and even next-most-likely solutions.

Typically, market research focuses exclusively on market leaders. We’ve all seen reports labeled “The State of U.S. Mobile Banking” only to find that coverage only extended to the top ten institutions. Our approach is different in that we cover every one of the nearly 11,000 banks and credit unions in the U.S. Additionally we’re constantly expanding our solution hierarchy with coverage now of over 100 retail, business and operating solutions leveraged by these financial institutions.

This obsessive focus on industry coverage allows you to examine the entire market for strategy or zoom into a specific institution for tactics.