Vendors & Consultants

Make The Vendor-To-Advisor Transition

Imagine instantly viewing any financial institution’s strategic plan.
Would that be a competitive selling advantage?

Stop talking about becoming your client institutions’ trusted advisor, and actually do it.

FI Navigator arms FinTech sales, marketing, and strategy professionals with insight on every U.S. financial institution’s strengths & weaknesses in profitability, growth, risk and customer offering, relative to peer institutions. Instantly leverage FI Navigator’s data & analytics to:

  • Build laser-focused prospect lists to drive strong campaign results.
  • Engage as a trusted advisor with relevant recommendations.
  • Enrich your CRM data with unique insights on performance, offering or vendor relationships.
  • Evolve your strategy for product, segments or white space adjacencies.

See FI Navigator In Action For:


Build your most targeted prospect list ever, in under 90 seconds.

See how else FI Navigator can enhance your marketing efforts.

Show me FI Navigator for MARKETING


Develop a comprehensive account plan on any institution — instantly.

See how else FI Navigator can enhance your sales efforts.

Show me FI Navigator for SALES


Easily enrich your CRM account data with FI performance, offering & other unique data.

See how else FI Navigator can super-charge your CRM data.

Show me FI Navigator for CRM


Instantly calculate market size and market share for any FI segment by technology solution.

See how else FI Navigator can enhance your strategy efforts.

Show me FI Navigator for STRATEGY

Financial Technology Vendor Coverage

Make The Vendor-To-Advisor Transition

Proven Innovators in Banking Vertical Analytics

The team at FI Navigator has pioneered the evolution of analytics in the banking vertical for nearly two decades. In 2000, they founded introducing instantaneous SaaS performance analytics to financial institution executives at over 1,000 financial institutions.

Innovative Analytics – Delivering Conclusions

Unearthing new, comparable data was a critical first step, but the data needed structure to be converted into insight. FI Navigator has developed innovative analytics decision trees to allow users to quickly navigate to each institution’s performance opportunities. In addition, FI Navigator developed an innovative solution hierarchy that allows institutions to compare their retail and business offerings along with operating systems. These analytics innovations allow instant insight into institution strengths, weaknesses, performance themes, cost/benefit and even next-most-likely solutions.

Proprietary Data Science

Recognizing that data on financial institutions wasn’t keeping pace with the industry’s digital transformation, FI Navigator developed proprietary data extraction techniques to mine data from financial institution websites, app stores, vendor sites, job posts and a variety of other sources. Integrating this highly unique data with standardized regulatory data enables incredibly enhanced insight on financial institution and vendor performance.

Comprehensive Coverage – Every FI Counts

Typically, market research focuses exclusively on market leaders. We’ve all seen reports labeled “The State of U.S. Mobile Banking” only to find that coverage only extended to the top ten institutions. Our approach is different in that we cover every one of the nearly 11,000 banks and credit unions in the U.S. Additionally we’re constantly expanding our solution hierarchy with coverage now of over 100 retail, business and operating solutions leveraged by these financial institutions.

This obsessive focus on industry coverage allows you to examine the entire market for strategy, or zoom into a specific institution for tactics.

Solution Coverage

Core Processing
Credit Card
Debit (ATM) Card
Online Bill Pay
Person-to-Person (P2P)
Mobile Banking
Online Banking
Online Account Opening
Mortgage Origination System
Automated Account Switch
Consumer Loan Origination
Remote Deposit Capture
Lockbox Services
Business Bill Pay
Many More!

Empower your team to identify high-probability prospects and convert through more compelling client conversations in the field.

See firsthand how FI Navigator can supercharge your efforts.

Request a demo today